Tag: Press Release
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Media and Journalist Outreach for Press Success
Press releases alone don’t guarantee media coverage. To maximize reach, UK businesses must proactively engage with journalists. Effective media and journalist outreach ensures your story lands in the right inboxes, earns coverage, and builds relationships that pay long-term dividends. If distribution platforms are your loudspeaker, outreach is your handshake—and both are essential in a winning…
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How to Structure a Press Release That Gets Published
A press release is more than just company news—it’s a strategic document meant to secure media coverage, shape public perception, and drive organic visibility. But without proper structure, even the most newsworthy announcement will fall flat. In this guide, we break down the press release structure that grabs attention, satisfies journalists, and ranks in search…