Category: Business
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Nigeria Online Buying Guide: What to Know Before You Purchase
Online buying in Nigeria has exploded, driven by growing internet access, smartphone use, and trust in digital platforms. Whether shopping for phones, fashion, electronics, or furniture, millions of Nigerians now browse classified ads in Nigeria daily. However, knowing how to buy safely, smartly, and cost-effectively is essential. This guide walks you through everything you need…
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Digital PR Agency for Nonprofits: Purpose Meets Publicity
Nonprofits aren’t just charities—they’re movement makers. But even the most impactful mission can get lost in the noise without strategic media exposure. That’s where a digital PR agency for nonprofits becomes essential. In today’s fast-paced digital world, press releases, media outreach, and online visibility are vital for fundraising, advocacy, and growth. But they must be…
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Write for Journalists, Not Just Customers
A common mistake in press release writing is forgetting who the real audience is. While press releases may eventually reach customers or clients, they’re primarily written for journalists and editors—the gatekeepers to broader visibility. If your release reads like an ad, expect it to be ignored. Here’s how UK businesses can refocus their messaging to…
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How to Structure a Press Release That Gets Published
A press release is more than just company news—it’s a strategic document meant to secure media coverage, shape public perception, and drive organic visibility. But without proper structure, even the most newsworthy announcement will fall flat. In this guide, we break down the press release structure that grabs attention, satisfies journalists, and ranks in search…